BLACK CHICKPEA FUSION SALAD(Lunch/Dinner)

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Hello world! I have something amazing to share with you today.

Today’s post is about my super yummy Black Chickpea Fusion Salad. Black chickpeas also known as Kaala Channas( in Hindi) are absolutely delicious and are a great source for protein.They are versatile hence you can add them in your curries/pastas/hummus/salads etc. A small bowl of these keeps you satiated and energetic and beats those hunger pangs right away!

TIME: 15-20 minutes

Serves 1

INGREDIENTS:

1 cup of pre-boiled black chickpeas-Soak the chickpeas overnight or for minimum 6-8 hours and boil in pressure cooker till cooked.

1/2 cup broccoli-chopped(I prefer mine raw but you can steam/cook)

1/2 cup mushrooms-chopped(you can use the mushrooms of your choice)

1 tbsp white sesame seeds

1/2 cup tomatoes-chopped

2 tbsp lime juice

Salt(optional)

1 1/2 tbsp dried oregano/mixed herb seasoning

HOW TO PREPARE:

In a bowl mix all ingredients, except salt and lime juice. Put in fridge to chill for 1 hour. Add in the salt and lime juice and toss well. Serve chilled.

Perfect for hot summer lunches and dinners.You can pack these in jars and take for work or picnics. Try it and share it with your loved ones.

Enjoy

🙂

 

 

 

DATE RUSKS (SNACK)

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Hey everyone. Hope everyone is enjoying their summer!

I love dates.I am always looking at ways to incorporate them in my diet. They are packed with vitamins and minerals that are great for the body and they taste absolutely delicious.This takes me to the recipe of the day: DATE RUSKS. Perfect for a light breakfast before your workout, a snack to-go or just to enjoy it with a cup of tea in the evening.It’s crunchy, sweet and yummy!

TIME: 1/2 hr to 35 mins

INGREDIENTS:

5 whole wheat/Rye rusks-I used store bought ones which I got from India. You can use any brand available to you.

1/2 cup dates-I used dried khudri dates, you can use any dried variety that you have.

1 dried red chilli-chopped

1 tbsp sesame seeds-white

8 cashew nuts-roughly chopped

2 tbsp peanuts-salted

1/2 tsp asafoetida

1/2 tsp brown sugar-Optional

1 tbsp olive oil

1/2 cup water

HOW TO PREPARE:

Soak the dates in water for 15 minutes.

Take a non-stick pan, heat oil on medium flame. Add the asafoetida and the red chilli.

Add the sesame seeds, cashew nuts and the peanuts. Cook till they leave their fragrant aroma, so about 4 minutes.

Deseed the dates and add in the mixture.Add in the sugar. Mix well and saute till dates are mashed and mixed well. Add water and bring to boil.

Take the pan off the gas and let the mixture cool. In a grinder, blend the mixture to a thick and creamy spread-like consistency, adding water when needed.

Spread some on rusks and enjoy .Store the rest in an air-tight container to eat later. Yummy!

Try it and share it with your loved ones.Would love to know more ideas and suggestions down below.

🙂

 

BAKED PEPPER BEANS(BREAKFAST)

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HELLO FOLKS. How’s it going ? Hope my recipes are making a change in your life 😉

I particularly like my breakfasts sweet though occasionally I do like to change things up by opting for white bread sandwiches or baked beans on toast. So earlier I used to eat the ready made baked beans tin, which was filled with preservatives and was high on salt and sugar.This made me feel bloated, which ended up making me hate myself. I needed a better option!

This leads us to our recipe of the week BAKED PEPPER BEANS. This is a fresh, preservative-free and delicious way to enjoy the classic baked beans on toast for breakfast, which gives you the nutrition needed to start your day.It is a simple, quick and wholesome recipe. Great for you and your family.

TIME: 15 minutes

Serves 1

INGREDIENTS:

1 1/2 cup pre-boiled Red Kidney Beans

2 Garlic Cloves- chopped

2 medium-sized Tomatoes-pureed

1 tsp Black pepper powder

1 tsp Dried Parsley

1 tsp Olive Oil

Salt (as required)

Water (a sprinkle)

HOW TO PREPARE:

In a pan add the olive oil on medium heat. Add in the chopped garlic, saute till the smell goes away.

Add in the pureed tomatoes , mix and cover the pan with a lid to cook the tomatoes for 3-4 minutes. Remove the lid, add in the salt, black pepper and beans.

Put on slow for a few minutes , add water to adjust consistency. Switch off the gas and garnish with parsley.

Serve with your choice of toast, i.e- Rye/whole wheat/Protein bread etc.

Personally I like it just as it is or maybe with some warm multi-grain bread.

Try it and share your love.

🙂

 

PRINT ADVERT: AL AIN WATER

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Hello folks. Hope everyone is having a great weekend 🙂

So here I am with my first ADVERTISING post, actually the first of the many unique ADs that I will talk about here.

Considering the beautiful festival of Ramadan is going to start in Dubai, I am going to be talking about this ad which is by Al Ain Water, a product of the AGTHIA Food and Beverage Company. I came across this particular ad some time back but I always kept it with me because it was different.

It was a print ad published in the Weekend lifestyle magazine. What really caught my eye was its simplicity in its’ art and design. It would definitely catch your eye, as you are scrolling through the bright colours and design of the other contents of the magazine and all of a sudden there is a black background in front of you.

The eyes of the reader instantly go to the text. It is a simple, easy to read font,the classic white on black background.The italics on the font make the text look like words pulled out of religious books or manuscripts. The ad itself gives you a rather peaceful/calm vibe to it.

The messages are positive, inspiring and motivating. As only ‘ramadan kareem from al ain water’ is in blue, it is different from the rest of the copy, focusing your attention on the brand.

The brand creates a positive image in the reader’s mind with the way the copy is designed, as the brand name/product is not in your face, its subtle. It is only there to build the relationship, by wishing you and your family well.

The key image in this ad is of the young girl praying. It is a simple image though the angle in which it is taken in isn’t. It looks like she is praying, though she has water in her hands through which you can see the reflection of the moon, suggesting the brand’s water is so pure you can see a clear reflection of the moon. The focus of the image being on her hands.

I love how simply yet clearly they have communicated the messages, keep us in your prayers /we are with you in your prayers or our water is as pure as your devotion. It is the key promise that focuses on having purity in your thoughts, water etc.

At the top and bottom right side, you have the logos of the product and the brand for it. The Agthia logo reassures the consumer that the product is pure and safe as it suggests natural, organic, wholesome living. The Al Ain logo representing lush green mountains, blue skies and fresh waters with the help of the colors and illustration are also aligned accordingly.

The slogan for that particular ad ‘keeps you moving’ suggests a healthy lifestyle fueled by growth and success. I love this form of story-telling, where these mini chapters which come together to send out a beautiful uniformed message to the reader/consumer, which is subtle yet heart-warming.

You don’t quite need to show the product itself, as Al Ain Water is an established brand, which runs on its values of tradition, culture and heritage.The reasons to believe in this advertisement are both emotional and rational. The name Al Ain Water is easily recognizable as a quality brand, with a quality product so no introductions there.

As it is the holy month of Ramadan, Muslims as well as non-Muslims have a soul-cleanse, if I have to say, meaning positivity for the body and mind leads to positive actions. This is what the advertisement enforces in its images, typography, color and language. There is no major promotional aspect to this advertisement, more to do with restoring the confidence of the consumer with the brand.

So here goes, hope you guys like it and if you do have any other ideas or thoughts about this or any other similar ad you may have come across, let me know. It would be great to have a healthy discussion, it encourages creative thinking.

🙂