AL Rawabi Beverages

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Hey guys! Hope everyone’s doing great.

As usual I was flipping through some magazines and I came across this ad and it captivated me in a second!

This is the print advertisement for AL Rawabi Beverages. It was placed in the Weekend Lifestyle magazine, somewhere in the middle of the articles.

The simplicity of the copy catches your attention. I like how they have used their 2 products from their brand portfolio and created the artwork around it. The quote a picture is worth a thousand words is represented beautifully here.

The creativity in the photography is commendable, as the lid of the Nutreeboost bottle is off and the top angle shot represents the morning sun or the time for suhoor.It is also well-placed at the top left hand corner. The angle of the lid of the laban bottle has been left half-opened to represent the crescent like shape of the moon.It is placed at the bottom right hand corner representing iftar evenings.

In the middle you have the text placed in a diagonal spread, suggesting the reader to continue with their healthy lifestyle in Ramadan by using AL Rawabi’s nutritional drink in the morning for energy and a lighter more refreshing drink by the evenings, followed by a bowl of dates, a staple snack doing Ramadan.

AL Rawabi is a trusted brand name, with heritage and values to their credit, that’s why the logo itself just makes the consumer recognise and believe the products on offer. The copy directly speaks to the reader, focusing on strengthening the relationship with the long-standing brand.

With that in mind, the target audience for this particular advert is fitness junkies, health-conscious, people on the go, the ones who are trying to fast in a healthy way rather than put on the extra pounds during Ramadan and Eid. Hence, the key messages reflect the same ideology.

It is a creative advertisement with a simple concept. The imagery is the strongest point to attract the reader/customer. Maybe they could have gone for the same text but not diagonally spread across and maybe use a white background against the Suhoor drink to represent mornings, it could have a stronger impact.

Hope you guys like my review. Share your thoughts below, will be happy to learn something new.

🙂

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