BERRY BANANA BREAKFAST(3B)

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Hola everybody!

How is everyone? I have missed sharing my posts with you guys. Yes, I know you must be wondering why was I MIA for all this time. The reason is, I was in India for the past 2 weeks.I had gone to this nature care institute, where they use natural treatments to detoxify your body as well as cure certain ailments.

A lot of people would probably shy away from it, but I’d like to admit that I have chronic lower back pain.I have taken a lot of medicines/western ointments to cure it, but its just a temporary fix.It was good to know that there are natural methods to gradually make your back strong, yoga being one of them.

It was a great break from online and offline stress and just to rejuvenate and come back much stronger and healthier.It was a great trip, I am blessed to have gone to it.

The most essential thing I bring back from that trip is that, the natural organic food that mother nature has to offer us, really does cure most of your problems. This inspired me for our Berry Banana Breakfast, the first ever 3B dish, you get it ? not 3D (3B) :D. Wholesome, nutritious, organic and insanely delicious! Yum Yum 🙂

TIME: 8 mins

Serves 1

INGREDIENTS:

1 Fresh Coconut Water

1 Ripe Banana-chopped

3 big Strawberries-chopped

1/2 cup Oats

5 Walnuts

A big pinch of Cinnamon

A handful of Blueberries

5 Pecans

5 Macadamia Nuts

HOW TO PREPARE:

Take a bowl. Add in the coconut water, it could be chilled or at room temperature.

Add in the rest of the ingredients. Mix well and serve. Enjoy.

Share your love.

🙂

 

 

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WHITE GARBANZO SALAD(Lunch/Dinner)

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Everybody! How art thou?

Hope everyone is doing amazing in their lives.I am just boiling away in the heat right now :P. As it is really hot in Dubai,standing in the hot kitchen,deciding what to eat is the last thing I want to do or if I could just sit in the freezer with decadent chocolate ice cream keeping me company. This dilemma has led me to make the food post of the week, White Garbanzo Salad.

Nutritious, light on the body and  ridiculously easy to prepare, I mean I am talking about wash wash, toss toss and eat eat!That simple, here we go.

Serves 2

TIME TO PREPARE:10-15 mins.

INGREDIENTS:

2 cups White Garbanzo Beans-boiled

(Tip: Pre-boil beans (any kind) and keep them in the fridge, they always come in handy, when you can’t decide what to eat)

1 cup Spring Onions-greens and whites washed and chopped

1 cup Black Olives-sliced

1 Cucumber-chopped

4 Lettuce leaves-roughly chopped

1 big tsp Dried Oregano

1/4 cup Lime Juice

Salt (optional)

HOW TO PREPARE:

Take a big bowl. Add in all the ingredients.

Mix well and Serve.

Great for summer lunches/dinners. Packet it for work/picnics/at home cozy dinners.Share it with your friends and family.

Share your love.

🙂

 

CADBURY DAIRY MILK CHOCOLATE

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TVC 1-Above link:https://www.youtube.com/watch?v=yICX_ZQ86Mw

TVC 2-Below link: https://www.youtube.com/watch?v=xqC6A4eVW28

cadbury 2

Hello world! Hope everyone is having a grand Monday.

So here I bring to you, yet another advertising post of the week. This is the Television Commercial(TVC) for Cadbury Dairy Milk India. The campaign was called ‘Badhti Dosti Ke Naam, Kuch Meetha Ho Jaaye’, basically meaning lets eat something sweet to celebrate the new friendship.

The commercial was broadcast at prime time, between popular TV shows, just when the whole family is sitting together.Cadbury Dairy Milk has always incorporated a beautiful story line to their advertisements. This particular one too, has 2 parts to it.

TVC 1– The story line involves a woman in her early 30’s standing in her balcony,enjoying the wedding happening in her neighborhood while eating a Cadbury chocolate. She feels at ease just before her mother-in-law enters the balcony. She gets conscious and changes her posture and wraps her sari up until her shoulder, to show her mother-in-law respect.

The awkwardness and the boundaries in the relationship are highlighted.When the daughter-in-law timidly offers a piece of the chocolate to the mother-in-law, she takes it and enjoys a bite of it. They look at each other and have a moment and smile at each other.

This leads to both of them dancing their saris’ off at the wedding happening under their building.They end up being the star performers at the wedding.The TVC ends with both of them leaving the wedding, like best friends/partners in crime ,being freed from their inhibitions and controls.

TVC 2– The story line of this one continues from its predecessor.It’s new years eve, the Cadbury Dairy Milk bar is shared with the family by the daughter-in-law. By the time she serves the chocolate to the mother-in-law, the chocolate bar is over.Right at the time of new years, the mother-in-law brings out another bar and they both wish each other and share a light moment dancing with each other in front of the whole family.

With the last scene being Cadbury Dairy Milk Chocolate Home Treats and New Years greetings with the tagline, ‘kuch meetha ho jaye’, meaning lets have something sweet.

The reason I love this campaign is because Cadbury has taken a fresh new approach to the mother-in-law and daughter-in-law relationship. In a country, where daily soaps/TV shows are famous to show fights between the evil mother-in-law and the dewy eyed, innocent daughter-in-law, this AD is as refreshing as a freshly squeezed chilled orange juice on a hot summer’s day.

Being an Indian woman, I have always been exposed to the idea that the mother-in-law is the ‘be all and end all’ to a relationship. There has always been a sense of negativity and awkwardness with that term.

To-be brides are always taught that you need to be extra nice to your mother-in-law and that you need to be at your best behavior when she is around,that includes respectful clothes, language (in this advert ,the daughter-in-law calls her ‘Mummyji’) I.e. just like a student in front of a principal.

I like Cadburys’ subtle rebelliousness in its key promise that it doesn’t have to be like this, in fact they can be the best of friends. Its the new approach to old relationships, to be filled with love and sweetness instead of fear and control.

The idea of the relationship to be based on friendship and support. It leaves the ad on a positive note to newer beginnings, possibilities and hope, which are great emotional reasons to believe in the ad, product, company and idea.

This ad focuses on the masses in India, the ‘middle class’.It intends to capture the hearts with a simple yet powerful concept.The product,the classic Cadbury Dairy Milk Chocolate has been showed in the TVC’s as being the essential reason to join the bonds between the characters, suggesting it is ‘the brand of chocolate for families’.

So when you go to the supermarket and you see a Cadbury bar on the aisle, instantly you have positive feelings towards the brand as it defines love, family, values, relationships and hope, which increases the customer loyalty towards the brand,much more valuable than a single purchase.

The second commercial is  reinforcing the ideas brought about by the first one. We are familiar with the characters, they are just like us, simple realistic ordinary people.So when we see them, we see a part of us in them, we attach emotions to them as they represent many of us.So if they can break traditions and live in a new way, why cant we ?

Please feel free to share your ideas, creativity is best when shared. Instead of having a sweet ending, here’s to sweet beginnings.

Share your love.

🙂