Howdy guys. Hope everyone’s having an entertaining week.
Today we are going to be joining up the 2 most awesome topics, food and advertising,Yay!
This week’s ad post is about SHIBA Restaurant at The Meydan Hotel in Dubai.I came across this print advertisement in the WKND Lifestyle magazine. It was placed on the left side, a few pages further in the magazine.
The reason that this ad caught my eye, was because of its simplicity in its artwork. Through this ad, I can say SHIBAs’ brand personality is simple, fierce and bold. Making the use of the classic white text on black background , the text is precise and easy to read.
The image of the colorful food and plates and the way they are positioned, does become the focal point here. As when I look at it, immediately in my mind I can hear Kung Fu fighters and swords being swerved around in a duel.
I also remember the sequence between Master Shifu and Po in the movie Kung Fu Panda, when he trains him how to duel, while tempting him with food when all of a sudden all the dumplings are in the air. So the artwork is very imaginative, it gives the reader a slight preview to what’s in-store for them.
I like how the voice of this advert is sophisticated, straight-forward and yet so bold. This does not look like your regular Asian restaurant. The use of words ‘uniquely interactive dining experience’, tell me as a reader that SHIBA is a place to experience food rather than just eat.
The Art behind simplistic yet boldly expressive food, the experience of eating premium quality sushi in a beautiful and luxurious environment.
The location is at The Meydan Hotel, luxurious and beautiful of its kind. Thus one would expect everything in and around the vicinity to be of supreme quality.
The target audience includes guests staying at the Meydan Hotel, affluent men on their business or leisure trips, business men or women wanting to impress their international clientèle with the sophistication the place offers as well as foodies wanting to try a new experience.
The reservations contact number(call to action) is clearly placed on the bottom left corner along with the website of the hotel. Below that, the logo of the Global Hotel Alliance resonates that the hotel and the restaurant are highly respected and have credibility to their name.
I certainly believe that WKND magazine was not the best choice for a service advertisement like this one, maybe magazines such as Grazia, Business Traveler or Emirates Man would have been more suited.
I love advertisements that communicate so much effortlessly, especially if its about food.
Enjoy . Share your ideas below would love to hear them.