So I came across this Print AD in Cosmopolitan magazine the UK Version. I bought the magazine from Delhi International Airport.
It is the Joy by Dior perfume. It features Jennifer Lawrence, lying down near the pool, soaking up some sun.
They added a bit of the fragrance to the magazine paper itself.. for readers to get a sample/tester. It was simply brilliant . The most creative ‘perfume’ Ad that I have ever come across. The only thing they should have added a small arrow or sign indicating to readers to ‘smell the paper’ 😀 . Someone (aka regular reader) just flipping through the magazine wouldnt have guessed it out.
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