TITAN RAGA WATCHES

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Here is the link for the TVC AD: https://www.youtube.com/watch?v=iS1A5rBAvjg&index=1&list=LLJttaLl7mptifAMDY6fmgGA

Hey everyone. Top of the afternoon to you!

It has been some time since I shared my favorite Ads with you guys on this blog. I was searching for an AD truly beautiful and strong in its message. Then I had my big ‘AHA’ moment 🙂

So our AD post of the week is about TITAN RAGA WATCHES. This is a Television (TVC)advertisement that was aired last year but on Indian Hindi channels.It aired during prime time shows on popular Indian TV channels. It featured the then brand ambassador for the brand, Katrina Kaif, Bollywood film heroine/actress, apparently it is another Bollywood actress now as the brand ambassador.

There have been many Ads before this by Titan Raga, though this one really caught my eyes and ears. This particular Raga brand is called the Garden of Eden Collection.

The story line of the TVC goes like this, Katrina Kaif is getting ready for a special event. There is a lot of hustle and bustle going on around her, as her friends and family(could be sisters) are around her, helping her get ready. Everyone looks beautiful in their Indian traditional clothes. Guests/relatives are coming around Katrina to talk to her, greet/congratulate her as it is her engagement party or wedding reception.

In the midst of all of this, she thinks to her self (but is indirectly talking to the target audience) the reasons why a person shouldn’t get married. I wouldn’t just limit these reasons to only being typically Indian, I think they apply to every single woman on planet earth.

The reasons to not get married she says are: just because your friends are getting married, or because you are tired of aunties’ questions(relatives/XYZ people questioning you or putting pressure on you to get married), or because you feel alone on Valentines Day, because your younger sister is also waiting in line to get married, or you would just get some company when you are old, or just because when will it be a good time to be a mother then , or because your ex-boyfriend is getting married.

The climax of the TVC is when she says,’When is the right time to get married? When you find someone who deserves your time. Titan Raga, a new relationship with yourself.’ In this scene, she applies the traditional bridal bindi on her forehead with a certain surety and confidence, suggesting she is empowered and happy in her choice.

This according to me is a beautiful, awe-inspiring, truly empowering ending to a really meaningful AD. To me this is beautiful story-telling. All your doubts, fears, anxieties answered and leaving you with a confident smile on your face and a brand new thinking of SELF-LOVE.

Love and respect yourself and your time by not Settling for Less than what you Deserve. For every woman out there seeking love and companionship, this AD is for you. Let go of whoever does not deserve a single minute of your precious time.

Titan Raga, an established brand of watches across India, conveys their beautiful messages  I.e-‘Beauty is precious so is time‘, ‘you are one of a kind‘, ‘Build a long-term relationship with yourself first‘, ‘one size does not fit all‘, through their product as well. The watch at the end of the AD is very unique, beautiful and elegant in its design. Butterflies,flowers with precious stones.

If you think about it, butterflies are generally associated with strength, change, hope and beauty. So you are looking at single, strong, independent educated women wearing Titan Raga to regain back their confidence in their choices in life and love. As a member of the target audience, this AD makes me believe in myself and my choices again. So when I would like to buy something for myself, that would make me happy, I would love to buy a Titan Raga as it makes me feel empowered and beautiful (Call to action).

So these are my thoughts, I wish more products and services have thought-provoking messages in their marketing material that really connects with the target audience and makes us brand loyal to them, rather than limit it to occasional buys only.

Do share your thoughts about such kinds of Advertisements or you have something different, I would love to know. Share your creativity.

Share your ideas.

🙂

CHICK BITES (Snack)

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Good afternoon everyone! Hope everyone is doing wonderful, if not then don’t worry it will get better 🙂

As the weather is FINALLY changing a little bit here in Dubai, I am sure you will understand my cravings for some hot comfort food.Cooler weather means hotter food. Nothing better than some deep-fried pakoras or chicken popcorn or just the good old jalapeno poppers, right? I know I understand.

However we all know the harm that does to our body inside and out. Transfatty oil clogging up our arteries.You know, most of the deep-fried vegetarian food that I come across has potato as its base and there is no nutrition in that. That is why I let my creative juices on intense mode and came up with our recipe of the week, my CHICK BITES (quirky name I know 😀 )

They are mildly spiced chickpea & veggie fritters. Nutrition check, Craving check, absolute deliciousness check check.It is deep-fried but you can also bake them. Still great and yummy. You can add these to salads or sides to your main meals or just snack on them when those ‘munchie cravings‘ arise.

Makes 10-12 pieces.

TIME: 1 hr

INGREDIENTS:

1 can Chickpeas-wash them thoroughly

1/2 cup Carrots-grated

1 big tsp Garlic powder

1 big tsp Cayenne Pepper powder

1 tbsp Dried Parsley- you can use fresh if you have

2 tbsp Cornflour

1 clove Garlic-chopped

Coconut Oil for deep-frying

Salt(optional)

Indian Chaat Masala(optional)

HOW TO PREPARE:

Take a deep bowl and add in all the ingredients, except the chaat masala and oil.

Mash and mix well. Heat the oil for deep-frying on the side.

Take a little oil in hands and make balls, keep aside.(See image reference)

Make sure the oil is hot enough by adding a piece of the batter and see if it cooks. Deep-fry the chickpea bites till golden brown in color. Soak excess oil on tissue paper.

If you want to bake them, pre-heat the oven for 15 mins. Add in a little oil on the tray, add in the balls. Bake at 180 deg. for 30 mins. or till it turns golden brown. Once you start seeing the top getting colored, flip them on the bottom, so even that gets cooked.*Every oven is different.

For an Indian twist, sprinkle a little chaat masala before serving.

Serve with sauce of your choice. I love garlic so I ate it with some garlic mayo, you could also try sweet chili sauce.

You can add these Chick Bites to your salads,add them to wholewheat bread sandwiches, serve them as sides to your mains or just munch on them as tea-time snacks. You can take them to work, get-togethers or even for school as tiffin treats. Enjoy them with your family and friends.

Share your love.

🙂 ❤

Hakuna Matata World!

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All my life I have struggled with my weight, with countless gym memberships and money gone to waste. I used to reduce around 2-3 kgs and gain it back.

Also being a foodie does make things just a little more difficult.

Finally, I have realized that it is the right balance between the food that you eat and the exercise that you do, which helps you remove off the excess weight and helps you to maintain it.

So I would like to share some of the nutritiousdelicious and fuss-free food that I came up with, whilst on my journey to a happier, healthier and lighter me 🙂

Try the recipes yourself, share them with your friends and family.  Also, if you have any tips or tricks or have made different versions of the recipes, I would love to hear about them. Its absolutely great when you learn from each other 🙂 😀