I hope everyone is well. I know it has been some time since I last posted for you guys. Honestly, it is really the effort and persistence and patience that is required to do something organic and of your own from scratch. I am only human so some time back I did give in to the vices, but here I am now!
Excited to share our AD POST OF THE WEEK. This was by Pizza Hut Middle East. They had marketed these massive leaflets with Khaleej Times newspaper.
I am not very sure if you can see how massive the leaflet is in the photograph above. The reason it deserves a mention on our blog is that it’s unique and quirky. It is eye-catchy and stands out. So it excites the reader’s curiosity as to what is this leaflet about. The image of the pizza is almost life-size, like for 6-8 persons.
It really gets the reader tempted as it looks so real like you are about to eat a hot cheesy slice right now! At that moment, the reader has only 1 thought in their mind, it’s Pizza Hut Time!
It is a creative yet simple tactic, but it is effective. The image itself looks so tempting, the reader is bound to place an order at Pizza Hut, to enjoy a slice and share a fun moment with their loved ones/work colleagues.
Simple brand strategy to connect with their customers and create more memories with Pizza Hut. All the important details are given such as the brand name, where to order, other dishes to add on to the meal etc.
After all, it is Pizza Hut, a place where families have been coming to celebrate for years, creating memories and happiness. It is a credible and trusted family brand serving fine quality pizzas and more.
Another way they could use the leaflet would be instead of keeping half the pizza image open to the reader, completely conceal the image in the leaflet. Once you open the leaflet, it unfolds itself, like a plate of pizza being magically created in front of you, similar to children’s storybooks; characters and surroundings open up when you open the book and fold when you close the book.
This was one of the ideas I had.You are most welcome to share your ideas and your creativity 🙂 Also, don’t forget to Share your love ❤ 🙂