PRINT AD-IMPERIAL JEWELERS

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Bonjour Mes Amis! Tu vas bien? Hello folks, how are you?

As you can see, I am trying my hands on learning French. So far so good eh? Or should I say jusqu’ici tout va bien. I know it has been some time since I shared my ideas and thoughts with you guys, I havent exactly been feeling really well, mentally, emotionally and physically. Changing weather allergies, keeping the positivity and motivation up and running everyday especially when you are surrounded with the opposite of that.

Honestly, with all things that money can buy, I would really like to buy a life manual or a troubleshooting manual for life. I’m sure it would sell faster than hot cakes or croissants whatever you fancy 😛 Moving on.

Our AD POST of this week, is a Print Advertisement by Imperial Jewelers. The double page spread was in Cosmopolitan India magazine. It was printed for the May 2016 issue of the magazine.

The reason the advert has made it to our blog is because it’s so beautiful, everything is so beautiful about it.Firstly you have Diya Mirza, the Bollywood Actress as the model for the AD. Her look for this particular AD speaks of elegance, beauty, grace, feminity, simplicity and royalty.

On the second page you have the text ‘I am Dhairya-The patience to hold on’.Dhairya means patience in Hindi. It is also written in Hindi in the background. The imagery and text come together as a whole story rather than sub-parts of a story.

You think of a woman who is beautiful and strong, inside & out to choose this brand of jewelry. Someone who is calm yet determined to be victorious through the struggles of life. Someone who has a delicate face but she has this powerful strength in her eyes, which would make anybody think twice before they try to mess with her.

This collection of the brand is for the simple yet fierce woman of today. She has a mind of her own and is sort of like a rebel, doesn’t sacrifice her trueself for how society/media would like to see her as (flamboyant, pretentious, vain etc.).

The color scheme used compliment with the brand messages as well as the product (i.e the extremely beautiful choker necklace and earrings). Artistic paintings, vintage mirrors speak of regal elegance.

I also love the piece of jewelry that has been selected for this AD.It enhances Diya Mirza’s beauty with this simplistic design, it is not overly flamboyant in the way that it hides the woman’s natural beauty.

She is wearing white and the colour signifies peace and positivity and purity.  I absolutely love how the AD communicates modesty, strength, beauty and confidence so effortlessly. I am sure, many women like me would connect to the brand as we share similar values.

The name of the company itself, Imperial-Since 9 generations, conveys credibility and trust to the customers as it is an established successful business with family values at its core. They have got the ‘Call To Action’ and the mandatory information on point too. The phone numbers, website and social media pages are mentioned to not miss out on the instant connection with the customer.

So here you go guys, this is why I love this AD. Any creative ideas and thoughts are always welcome, you know that 😀

Share your ideas. Share your love.  ❤ 🙂

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P.S. Credit for 2nd image-https://fr.fotolia.com/tag/%22%C3%A0%20bient%C3%B4t%22

McCAFE AD

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Hey you. The awesome one. Yes, YOU!

How you doin 😀

Yes, I know it’s been some time since I posted an interesting review of an interesting advertisement. As you may already experience this yourself, there is a LOT of trash out there, when it comes to advertisements.

Finding simple, impactful, straight-forward Ads, that create meaning is a rare find. That is why after searching for a long time, I present to you, our first Ad post of the year. WOOHOO!

Or do I say AHA!( You know like the big idea moment) 😉

This was a newspaper print Ad. It was published in Khaleej Times newspaper, in the Nation’s section on the top left hand corner.

While skimming through I didn’t quite understand, what it meant. Then as everything else in the world, a closer look and I got the answers. Picture is totally worth a gazillion words in this matter.

Single most persuasive idea: Get yourself to McCafe, we got WiFi and freshly brewed coffee.

Now,who doesn’t love the sound of that?

Key messages could be: ‘good quality coffee now being served by your favourite family brand’. ‘Swipe on your day to a quick and delicious start.’ ‘Being an adult is hard, but we got you covered.’ or even ‘Mmmmornings with McCafe, I’m lovin it.’

I get the objective could be to create more awareness about the coffee that McCafe serves.  I love how simplistic and to the point it is.

The green swipe suggesting an app being switched on, on the smart phone.

The color green really stands out. The color stands for growth, life, energy, nature etc. In context to this Ad, it could mean, replenishing your energy with freshly brewed coffee. Awakening growth in you.

Green also subconsciously persuades you, that you are making the correct decision, in comparison to a red suggesting danger or stop. The placement of the coffee cup also emphasizes those persuasive ideas.

The brand logo at the bottom corner, tells you everything that you need to know in order for you to make the next purchase. McCafe is by Mcdonalds. An established and well-loved brand by families for generations, that makes it easy for the audience to believe in this Ad and this new product.

So guys, this is what I think about this Ad. Share your ideas would love to know if you agree with me or even disagree ( Yes, I am open to disagreements too-they lead to newer perspectives)

Share your creativity. Share your love.

🙂 ❤