McCAFE AD

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Hey you. The awesome one. Yes, YOU!

How you doin 😀

Yes, I know it’s been some time since I posted an interesting review of an interesting advertisement. As you may already experience this yourself, there is a LOT of trash out there, when it comes to advertisements.

Finding simple, impactful, straight-forward Ads, that create meaning is a rare find. That is why after searching for a long time, I present to you, our first Ad post of the year. WOOHOO!

Or do I say AHA!( You know like the big idea moment) 😉

This was a newspaper print Ad. It was published in Khaleej Times newspaper, in the Nation’s section on the top left hand corner.

While skimming through I didn’t quite understand, what it meant. Then as everything else in the world, a closer look and I got the answers. Picture is totally worth a gazillion words in this matter.

Single most persuasive idea: Get yourself to McCafe, we got WiFi and freshly brewed coffee.

Now,who doesn’t love the sound of that?

Key messages could be: ‘good quality coffee now being served by your favourite family brand’. ‘Swipe on your day to a quick and delicious start.’ ‘Being an adult is hard, but we got you covered.’ or even ‘Mmmmornings with McCafe, I’m lovin it.’

I get the objective could be to create more awareness about the coffee that McCafe serves.  I love how simplistic and to the point it is.

The green swipe suggesting an app being switched on, on the smart phone.

The color green really stands out. The color stands for growth, life, energy, nature etc. In context to this Ad, it could mean, replenishing your energy with freshly brewed coffee. Awakening growth in you.

Green also subconsciously persuades you, that you are making the correct decision, in comparison to a red suggesting danger or stop. The placement of the coffee cup also emphasizes those persuasive ideas.

The brand logo at the bottom corner, tells you everything that you need to know in order for you to make the next purchase. McCafe is by Mcdonalds. An established and well-loved brand by families for generations, that makes it easy for the audience to believe in this Ad and this new product.

So guys, this is what I think about this Ad. Share your ideas would love to know if you agree with me or even disagree ( Yes, I am open to disagreements too-they lead to newer perspectives)

Share your creativity. Share your love.

🙂 ❤

 

CHUNKY LEMONADE (Beverage)

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Hello folks.

Hope you are enjoying your holidays and the last few days of 2016. When I look back at this year, its been crazy for me. Mentally, emotionally,financially, physically challenging to say the least. It has been the end of a lot of things for me, that’s for sure i.e end of giving way too much love to people who don’t deserve it or value it.

2017 will be the start of many new things, such as directing the love towards myself, valuing myself, learning to respect myself in every form. I know it doesn’t happen in just a day, but its a promise, lifelong promise to yourself.To keep working at yourself, for yourself.

All in all, I would say it has been a sweet and sour year for everybody.

Inspired from that sweet & sour feeling, is our last post of 2016, CHUNKY LEMONADE Yay!

It is this amazing refreshing drink, it first hits you on the sweet spots of your taste buds, then Bam! hits you with its zingy sourness. It is like eating candy only healthy and doesn’t give you a sugar high 😀

So let’s get started.

TIME TO PREPARE:

10 to 15 mins.

Makes 1 Jug.

INGREDIENTS:

1 cup fresh berries (strawberries,blueberries,blackberries)

2 big tbsp Honey

2 big yellow Lemons

1/2 tsp Dried Mint

4 cups of Water

Jug

HOW TO PREPARE:

Wash and squeeze out the juice of the lemons. Be careful about the seeds.

Roughly chop/mash the berries with a fork.

In a jug, add in the lemon juice, the mint and the water. Mix well.

Add in the honey and ice cubes. Adjust taste according to preference. Add more water if needed.

Keep chilled in the fridge. Just before serving, throw in the berries.Smoothly mix and serve.

It is a great party pleaser, great for a morning routine drink or just to give you a wake-up buzz during those lethargic afternoons. Take it with you in those pretty to-go bottles with the attached straw.You can discreetly show-off your awesome new drink 😉

Enjoy.

P.S:

HAPPY NEW YEAR. HAPPY 2017 RESIDENTS OF PLANET EARTH.May this year be filled with positive thoughts and awesome experiences 🙂 😀

Share your love ❤ 🙂

 

AL Rawabi Beverages

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Hey guys! Hope everyone’s doing great.

As usual I was flipping through some magazines and I came across this ad and it captivated me in a second!

This is the print advertisement for AL Rawabi Beverages. It was placed in the Weekend Lifestyle magazine, somewhere in the middle of the articles.

The simplicity of the copy catches your attention. I like how they have used their 2 products from their brand portfolio and created the artwork around it. The quote a picture is worth a thousand words is represented beautifully here.

The creativity in the photography is commendable, as the lid of the Nutreeboost bottle is off and the top angle shot represents the morning sun or the time for suhoor.It is also well-placed at the top left hand corner. The angle of the lid of the laban bottle has been left half-opened to represent the crescent like shape of the moon.It is placed at the bottom right hand corner representing iftar evenings.

In the middle you have the text placed in a diagonal spread, suggesting the reader to continue with their healthy lifestyle in Ramadan by using AL Rawabi’s nutritional drink in the morning for energy and a lighter more refreshing drink by the evenings, followed by a bowl of dates, a staple snack doing Ramadan.

AL Rawabi is a trusted brand name, with heritage and values to their credit, that’s why the logo itself just makes the consumer recognise and believe the products on offer. The copy directly speaks to the reader, focusing on strengthening the relationship with the long-standing brand.

With that in mind, the target audience for this particular advert is fitness junkies, health-conscious, people on the go, the ones who are trying to fast in a healthy way rather than put on the extra pounds during Ramadan and Eid. Hence, the key messages reflect the same ideology.

It is a creative advertisement with a simple concept. The imagery is the strongest point to attract the reader/customer. Maybe they could have gone for the same text but not diagonally spread across and maybe use a white background against the Suhoor drink to represent mornings, it could have a stronger impact.

Hope you guys like my review. Share your thoughts below, will be happy to learn something new.

🙂

PRINT ADVERT: AL AIN WATER

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Hello folks. Hope everyone is having a great weekend 🙂

So here I am with my first ADVERTISING post, actually the first of the many unique ADs that I will talk about here.

Considering the beautiful festival of Ramadan is going to start in Dubai, I am going to be talking about this ad which is by Al Ain Water, a product of the AGTHIA Food and Beverage Company. I came across this particular ad some time back but I always kept it with me because it was different.

It was a print ad published in the Weekend lifestyle magazine. What really caught my eye was its simplicity in its’ art and design. It would definitely catch your eye, as you are scrolling through the bright colours and design of the other contents of the magazine and all of a sudden there is a black background in front of you.

The eyes of the reader instantly go to the text. It is a simple, easy to read font,the classic white on black background.The italics on the font make the text look like words pulled out of religious books or manuscripts. The ad itself gives you a rather peaceful/calm vibe to it.

The messages are positive, inspiring and motivating. As only ‘ramadan kareem from al ain water’ is in blue, it is different from the rest of the copy, focusing your attention on the brand.

The brand creates a positive image in the reader’s mind with the way the copy is designed, as the brand name/product is not in your face, its subtle. It is only there to build the relationship, by wishing you and your family well.

The key image in this ad is of the young girl praying. It is a simple image though the angle in which it is taken in isn’t. It looks like she is praying, though she has water in her hands through which you can see the reflection of the moon, suggesting the brand’s water is so pure you can see a clear reflection of the moon. The focus of the image being on her hands.

I love how simply yet clearly they have communicated the messages, keep us in your prayers /we are with you in your prayers or our water is as pure as your devotion. It is the key promise that focuses on having purity in your thoughts, water etc.

At the top and bottom right side, you have the logos of the product and the brand for it. The Agthia logo reassures the consumer that the product is pure and safe as it suggests natural, organic, wholesome living. The Al Ain logo representing lush green mountains, blue skies and fresh waters with the help of the colors and illustration are also aligned accordingly.

The slogan for that particular ad ‘keeps you moving’ suggests a healthy lifestyle fueled by growth and success. I love this form of story-telling, where these mini chapters which come together to send out a beautiful uniformed message to the reader/consumer, which is subtle yet heart-warming.

You don’t quite need to show the product itself, as Al Ain Water is an established brand, which runs on its values of tradition, culture and heritage.The reasons to believe in this advertisement are both emotional and rational. The name Al Ain Water is easily recognizable as a quality brand, with a quality product so no introductions there.

As it is the holy month of Ramadan, Muslims as well as non-Muslims have a soul-cleanse, if I have to say, meaning positivity for the body and mind leads to positive actions. This is what the advertisement enforces in its images, typography, color and language. There is no major promotional aspect to this advertisement, more to do with restoring the confidence of the consumer with the brand.

So here goes, hope you guys like it and if you do have any other ideas or thoughts about this or any other similar ad you may have come across, let me know. It would be great to have a healthy discussion, it encourages creative thinking.

🙂