McCAFE AD

Standard

Hey you. The awesome one. Yes, YOU!

How you doin 😀

Yes, I know it’s been some time since I posted an interesting review of an interesting advertisement. As you may already experience this yourself, there is a LOT of trash out there, when it comes to advertisements.

Finding simple, impactful, straight-forward Ads, that create meaning is a rare find. That is why after searching for a long time, I present to you, our first Ad post of the year. WOOHOO!

Or do I say AHA!( You know like the big idea moment) 😉

This was a newspaper print Ad. It was published in Khaleej Times newspaper, in the Nation’s section on the top left hand corner.

While skimming through I didn’t quite understand, what it meant. Then as everything else in the world, a closer look and I got the answers. Picture is totally worth a gazillion words in this matter.

Single most persuasive idea: Get yourself to McCafe, we got WiFi and freshly brewed coffee.

Now,who doesn’t love the sound of that?

Key messages could be: ‘good quality coffee now being served by your favourite family brand’. ‘Swipe on your day to a quick and delicious start.’ ‘Being an adult is hard, but we got you covered.’ or even ‘Mmmmornings with McCafe, I’m lovin it.’

I get the objective could be to create more awareness about the coffee that McCafe serves.  I love how simplistic and to the point it is.

The green swipe suggesting an app being switched on, on the smart phone.

The color green really stands out. The color stands for growth, life, energy, nature etc. In context to this Ad, it could mean, replenishing your energy with freshly brewed coffee. Awakening growth in you.

Green also subconsciously persuades you, that you are making the correct decision, in comparison to a red suggesting danger or stop. The placement of the coffee cup also emphasizes those persuasive ideas.

The brand logo at the bottom corner, tells you everything that you need to know in order for you to make the next purchase. McCafe is by Mcdonalds. An established and well-loved brand by families for generations, that makes it easy for the audience to believe in this Ad and this new product.

So guys, this is what I think about this Ad. Share your ideas would love to know if you agree with me or even disagree ( Yes, I am open to disagreements too-they lead to newer perspectives)

Share your creativity. Share your love.

🙂 ❤

 

TIPS & TOES SALOON

Standard

To my fellow Indians, Happy Belated Gandhi Jayanti. May we bring more wisdom and truth in our lives 🙂

And the rest of Mi Compadre’s! How is everyone? (see new word 😀  there is hope!)

So today’s advertising post is the Outdoor Advertisement, that I came across some time back for Tips & Toes Saloon Dubai. It is a popular women’s salon, with many branches in Dubai and Abu Dhabi to its credit. I will be discussing about the advertising I saw at the Business Bay branch.

As you are walking down the lane, you can see the salon has a big chunk of retail store space to itself. They have creatively used the 3 big walls/boards of their store space, into something really quirky and unique.

They make use of bright, attractive colours to catch attention. The use of white text on a colourful purple and red background really does grab attention. They are very easy on the eyes and have a subtle and sophisticated vibe about them.

The first wall/board is the entrance to the salon. They have their salon products on display, in the same colour theme of white on red. The other door is what catches my eye, the copy “Opening Time-Call 04” , the use of simple typography conveys their message.

The creative use of Bold Text format for the ‘hook‘ words,i.e.- Times, 7 Days, For and Call, really makes the difference to what the customer reads and remembers. So while passing by, the potential customer reads up the main details and if interested takes a note of it (Call to action).

The 2nd wall/board goes on the same theme as well, using white on purple and red. This is more informational, as they are letting their target audience know the name of the salon and their Unique Selling Point,i.e. “Home to the largest nail haven in the Middle East”.

Over here they establish trust, credibility and success to their brand, with the use of simple words and bold formatting(Reasons to believe).

It is beautiful, straight-forward and precise in its brand messages, just like the personality of their target audience.

The 3rd wall/board is what I love the most and it is actually what caught my attention. The photograph that I have taken is the 3rd wall.(you can see me in the mirror, well sort of 🙂 )

I have never come across salons/spas for men or women or even kids, to have a mirror as their advertisement tactic. It is smart, quirky and genius to say the least. So on one side, the services they offer are listed and on the other there is a beautiful mirror placed with the copy saying “Time for a touch up?”.

The text doesn’t separate itself from the mirror, they both work beautifully together as a strong message for the customer.

It really shows that the brand is thinking about their customers as they value and are concerned about them. When a woman sees the text, goes up to the mirror, checks herself out and says ‘you know what, I actually do need a touch up’ , the door to the salon is right open for her.

It serves like a reminder to her, to love and pamper herself maybe treat herself for a change, instead of waiting to be treated, very empowering in a way.

It is clear that the brand wants to pamper and spoil you and make you feel loved again and stop you from neglecting yourself.

I love how interactive and approachable this tactic is yet you don’t feel it is trying hard to sell you something. You go up to the mirror and say ‘I’m having a bad hair day, maybe a nice hot-oil therapy should do the job, do they have hair care services, oh well yeah they do, let me just go inside the salon and check it out.’ Boom success!

It connects with their customers on a very emotional level, leaving the customer feeling rejuvenated, happy and loved, like spending time with family or a group of friends.

I feel their key brand promise should work around this , ‘We care to care about you’. You know what would be even more interesting, if they had the same message and advert for a print women’s or lifestyle magazine, with the attached mirror and maybe a complimentary sachet of one of the brand’s salon products.

At least I haven’t come across something interactive and collaborative like that.

So this is what I felt about innovative outdoor advertising like this one. Would love to know more thoughts about this.

Share your ideas.

🙂

 

P.S-2nd image credit:http://bien.ae/wp-content/uploads/2016/06/IMG_1594.jpg

CADBURY DAIRY MILK CHOCOLATE

Standard

TVC 1-Above link:https://www.youtube.com/watch?v=yICX_ZQ86Mw

TVC 2-Below link: https://www.youtube.com/watch?v=xqC6A4eVW28

cadbury 2

Hello world! Hope everyone is having a grand Monday.

So here I bring to you, yet another advertising post of the week. This is the Television Commercial(TVC) for Cadbury Dairy Milk India. The campaign was called ‘Badhti Dosti Ke Naam, Kuch Meetha Ho Jaaye’, basically meaning lets eat something sweet to celebrate the new friendship.

The commercial was broadcast at prime time, between popular TV shows, just when the whole family is sitting together.Cadbury Dairy Milk has always incorporated a beautiful story line to their advertisements. This particular one too, has 2 parts to it.

TVC 1– The story line involves a woman in her early 30’s standing in her balcony,enjoying the wedding happening in her neighborhood while eating a Cadbury chocolate. She feels at ease just before her mother-in-law enters the balcony. She gets conscious and changes her posture and wraps her sari up until her shoulder, to show her mother-in-law respect.

The awkwardness and the boundaries in the relationship are highlighted.When the daughter-in-law timidly offers a piece of the chocolate to the mother-in-law, she takes it and enjoys a bite of it. They look at each other and have a moment and smile at each other.

This leads to both of them dancing their saris’ off at the wedding happening under their building.They end up being the star performers at the wedding.The TVC ends with both of them leaving the wedding, like best friends/partners in crime ,being freed from their inhibitions and controls.

TVC 2– The story line of this one continues from its predecessor.It’s new years eve, the Cadbury Dairy Milk bar is shared with the family by the daughter-in-law. By the time she serves the chocolate to the mother-in-law, the chocolate bar is over.Right at the time of new years, the mother-in-law brings out another bar and they both wish each other and share a light moment dancing with each other in front of the whole family.

With the last scene being Cadbury Dairy Milk Chocolate Home Treats and New Years greetings with the tagline, ‘kuch meetha ho jaye’, meaning lets have something sweet.

The reason I love this campaign is because Cadbury has taken a fresh new approach to the mother-in-law and daughter-in-law relationship. In a country, where daily soaps/TV shows are famous to show fights between the evil mother-in-law and the dewy eyed, innocent daughter-in-law, this AD is as refreshing as a freshly squeezed chilled orange juice on a hot summer’s day.

Being an Indian woman, I have always been exposed to the idea that the mother-in-law is the ‘be all and end all’ to a relationship. There has always been a sense of negativity and awkwardness with that term.

To-be brides are always taught that you need to be extra nice to your mother-in-law and that you need to be at your best behavior when she is around,that includes respectful clothes, language (in this advert ,the daughter-in-law calls her ‘Mummyji’) I.e. just like a student in front of a principal.

I like Cadburys’ subtle rebelliousness in its key promise that it doesn’t have to be like this, in fact they can be the best of friends. Its the new approach to old relationships, to be filled with love and sweetness instead of fear and control.

The idea of the relationship to be based on friendship and support. It leaves the ad on a positive note to newer beginnings, possibilities and hope, which are great emotional reasons to believe in the ad, product, company and idea.

This ad focuses on the masses in India, the ‘middle class’.It intends to capture the hearts with a simple yet powerful concept.The product,the classic Cadbury Dairy Milk Chocolate has been showed in the TVC’s as being the essential reason to join the bonds between the characters, suggesting it is ‘the brand of chocolate for families’.

So when you go to the supermarket and you see a Cadbury bar on the aisle, instantly you have positive feelings towards the brand as it defines love, family, values, relationships and hope, which increases the customer loyalty towards the brand,much more valuable than a single purchase.

The second commercial is  reinforcing the ideas brought about by the first one. We are familiar with the characters, they are just like us, simple realistic ordinary people.So when we see them, we see a part of us in them, we attach emotions to them as they represent many of us.So if they can break traditions and live in a new way, why cant we ?

Please feel free to share your ideas, creativity is best when shared. Instead of having a sweet ending, here’s to sweet beginnings.

Share your love.

🙂