MACCOLI (LUNCH/DINNER)

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i-pasta-elbow

Hello wonderful people! May I say I am pleased to meet you in 2017 🙂

A new year filled with new possibilities, new chances and new outcomes. How many of you have made new year’s resolutions ? How many of you are STILL being able to follow them? If you are, kudos to you, you are very strong ! Me on the other hand, just like the others, gave up on the last day of the first week. (I am guilty but not charged -_-)

All is not lost my friends! Let us not give up, let us get stronger. The fact that we realise that maybe we are falling back to our old self,is a great start to something different. We just have to take a step back, look at our actions and distractions and make the necessary changes accordingly.

Trust me I am at that stage myself, fighting every second to make the better choice. For me it involves, eating healthier, fighting fear and anxiety , motivating myself to make choices that scream self-love and self-respect. What does it involve for you? 🙂

On that exciting note, let me present to you our first food post of 2017 YAY!! 

MACCOLI. It is a quirky name, I know. 😀 It is whole wheat delicious macaroni with spicy broccoli and garlic sauce on the side. Yummy, comfort food for the sort-of cold weather we have here in Dubai, with a little fiery kick. So here we go.

Serves 1

TIME TO PREPARE:

15 mins.

INGREDIENTS:

1 cup Whole Wheat Macaroni-cooked (You can use the brand that is easily available to you)

3/4 cup Broccoli-chopped into small florets (You can eat them raw or steamed- I used raw for a good crunch).

1 tbsp Dried Parsley

1/2 cup Jalapeno Chili-chopped

3/4 cup Black Olives-sliced

1 big tbsp Fresh Garlic Sauce-I bought it fresh from Spinneys’ supermarket. Point is it needs to be fresh, not the pre-packaged ones.

Salt(Optional)

A squeeze of Fresh Lemon Juice(Optional)

HOW TO PREPARE:

Once the macaroni is cooked. Strain it and keep aside. Let it cool for a few moments.

Take a bowl, add in all the ingredients including the macaroni.

Mix well and serve. Enjoy!

Great for lunches and dinners with family. Absolutely perfect for work.Just prepare it a night before or even in the morning and take it with you in a pretty lunch box or a grown-up bento box.Love those!  Happy 2017 once again!

Share your love.

🙂 ❤

 

P.S-Credit for second image-http://www.all-creatures.org/recipes/images/i-pasta-elbow.jpg

SWEET POTATO BOWLS

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HELLO LOVELY PEOPLE!!

How art thou? Yes, I know I was missing for a few days. To be honest I was dying to come back. I am actually a mess right now, that is why I needed some time off to focus on dealing with stuff that I was procrastinating to do and just forcing myself to do it and get on with it.

I have a lot of major changes happening in my life, such as trying to remove toxic relationships out of my life(to do so is incredibly difficult and painful), extremely uncertain career changes, trying to control my ever so talkative, confused and fearful mind. Yeah, lots of fun 😀  -_- (*slowly starts to run away)

Considering I love sharing my ideas and recipes with you guys, I am back again. It is kinda soothing to do this with you lovely people. It is easy, certain and fun 🙂

So here we are for the new post of the week i.e my SWEET POTATO BOWLS. I think these are perfect as a side dish or even for mains if you have a light appetite, served along with a bowl of yogurt or organic coleslaw.

These are immensely flavourful, delicious and nutritious. I have to admit they do take some time to prepare, but a little bit of effort in advance will help you satisfy those hanger pangs later (See how I say, Hanger, I know That feeling). So here we go.

TIME: 1 hr

Serves 1

INGREDIENTS:

1 Sweet Potato- washed

7 Paneer/Cottage Cheese cubes-crumbled (keep the extra crumbled paneer for garnish)

1 tsp Dried Parsley

1 small Tomato

2 cloves of Garlic

a small piece of Ginger

2 Green chili’s

a pinch of Hing/Asafoetida

1/4 tsp Garam Masala

1/4 Coriander/Dhania powder

Salt (optional)

1 tbsp Olive Oil

a pinch of Dry Mango powder/Amchur powder-for garnish

Lemon juice-for drizzle on top

HOW TO PREPARE:

Step 1

Cut the sweet potato in half and cut a little piece of the ends/points of the potato, to make it bowl-shaped.See photo for reference. You dont want it to be a wobbly bowl, it should stand tall.

Cook the sweet potato on a pan, till it is cooked and soft. I check it with a knife, if it comes out smooth, its good to go. Remove it from the pan and let it cool.

With a small spoon or if you prefer a knife, scoop out excess sweet potato. A nice thick layer of the sweet potato pulp should be good. See photo for reference.

Step 2

In a food processor add in tomato, chili, garlic and ginger.Process all the ingredients for 2-4 mins. till the pieces are small enough but not completely minced.

In a separate pan add in the olive oil, add hing and the tomato mixture and cook on medium heat for 5 mins. till they cook. Add in the crumbled paneer.

Add in the coriander, garam masala powder.Add 1/2 dried parsley. Add salt. Mix well on slow heat. Remove from the pan.

Step 3

Add the paneer mixture to the sweet potato bowls. Press the stuffing at the back of the spoon, to fill as much as possible. Bake in oven for 5 mins on 180 degrees. Remove from the oven, let it cool.

Sprinkle crumbled paneer, dried parsley , dry mango powder and lemon juice. Serve with a bowl of fruit yogurt. Enjoy.

Share with family and friends for lunches/brunches/light dinners/breakfasts too! They can be great tiffin treats for you and your little ones.

Share your love.

🙂 ❤

WHITE GARBANZO SALAD(Lunch/Dinner)

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Everybody! How art thou?

Hope everyone is doing amazing in their lives.I am just boiling away in the heat right now :P. As it is really hot in Dubai,standing in the hot kitchen,deciding what to eat is the last thing I want to do or if I could just sit in the freezer with decadent chocolate ice cream keeping me company. This dilemma has led me to make the food post of the week, White Garbanzo Salad.

Nutritious, light on the body and  ridiculously easy to prepare, I mean I am talking about wash wash, toss toss and eat eat!That simple, here we go.

Serves 2

TIME TO PREPARE:10-15 mins.

INGREDIENTS:

2 cups White Garbanzo Beans-boiled

(Tip: Pre-boil beans (any kind) and keep them in the fridge, they always come in handy, when you can’t decide what to eat)

1 cup Spring Onions-greens and whites washed and chopped

1 cup Black Olives-sliced

1 Cucumber-chopped

4 Lettuce leaves-roughly chopped

1 big tsp Dried Oregano

1/4 cup Lime Juice

Salt (optional)

HOW TO PREPARE:

Take a big bowl. Add in all the ingredients.

Mix well and Serve.

Great for summer lunches/dinners. Packet it for work/picnics/at home cozy dinners.Share it with your friends and family.

Share your love.

🙂

 

CADBURY DAIRY MILK CHOCOLATE

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TVC 1-Above link:https://www.youtube.com/watch?v=yICX_ZQ86Mw

TVC 2-Below link: https://www.youtube.com/watch?v=xqC6A4eVW28

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Hello world! Hope everyone is having a grand Monday.

So here I bring to you, yet another advertising post of the week. This is the Television Commercial(TVC) for Cadbury Dairy Milk India. The campaign was called ‘Badhti Dosti Ke Naam, Kuch Meetha Ho Jaaye’, basically meaning lets eat something sweet to celebrate the new friendship.

The commercial was broadcast at prime time, between popular TV shows, just when the whole family is sitting together.Cadbury Dairy Milk has always incorporated a beautiful story line to their advertisements. This particular one too, has 2 parts to it.

TVC 1– The story line involves a woman in her early 30’s standing in her balcony,enjoying the wedding happening in her neighborhood while eating a Cadbury chocolate. She feels at ease just before her mother-in-law enters the balcony. She gets conscious and changes her posture and wraps her sari up until her shoulder, to show her mother-in-law respect.

The awkwardness and the boundaries in the relationship are highlighted.When the daughter-in-law timidly offers a piece of the chocolate to the mother-in-law, she takes it and enjoys a bite of it. They look at each other and have a moment and smile at each other.

This leads to both of them dancing their saris’ off at the wedding happening under their building.They end up being the star performers at the wedding.The TVC ends with both of them leaving the wedding, like best friends/partners in crime ,being freed from their inhibitions and controls.

TVC 2– The story line of this one continues from its predecessor.It’s new years eve, the Cadbury Dairy Milk bar is shared with the family by the daughter-in-law. By the time she serves the chocolate to the mother-in-law, the chocolate bar is over.Right at the time of new years, the mother-in-law brings out another bar and they both wish each other and share a light moment dancing with each other in front of the whole family.

With the last scene being Cadbury Dairy Milk Chocolate Home Treats and New Years greetings with the tagline, ‘kuch meetha ho jaye’, meaning lets have something sweet.

The reason I love this campaign is because Cadbury has taken a fresh new approach to the mother-in-law and daughter-in-law relationship. In a country, where daily soaps/TV shows are famous to show fights between the evil mother-in-law and the dewy eyed, innocent daughter-in-law, this AD is as refreshing as a freshly squeezed chilled orange juice on a hot summer’s day.

Being an Indian woman, I have always been exposed to the idea that the mother-in-law is the ‘be all and end all’ to a relationship. There has always been a sense of negativity and awkwardness with that term.

To-be brides are always taught that you need to be extra nice to your mother-in-law and that you need to be at your best behavior when she is around,that includes respectful clothes, language (in this advert ,the daughter-in-law calls her ‘Mummyji’) I.e. just like a student in front of a principal.

I like Cadburys’ subtle rebelliousness in its key promise that it doesn’t have to be like this, in fact they can be the best of friends. Its the new approach to old relationships, to be filled with love and sweetness instead of fear and control.

The idea of the relationship to be based on friendship and support. It leaves the ad on a positive note to newer beginnings, possibilities and hope, which are great emotional reasons to believe in the ad, product, company and idea.

This ad focuses on the masses in India, the ‘middle class’.It intends to capture the hearts with a simple yet powerful concept.The product,the classic Cadbury Dairy Milk Chocolate has been showed in the TVC’s as being the essential reason to join the bonds between the characters, suggesting it is ‘the brand of chocolate for families’.

So when you go to the supermarket and you see a Cadbury bar on the aisle, instantly you have positive feelings towards the brand as it defines love, family, values, relationships and hope, which increases the customer loyalty towards the brand,much more valuable than a single purchase.

The second commercial is  reinforcing the ideas brought about by the first one. We are familiar with the characters, they are just like us, simple realistic ordinary people.So when we see them, we see a part of us in them, we attach emotions to them as they represent many of us.So if they can break traditions and live in a new way, why cant we ?

Please feel free to share your ideas, creativity is best when shared. Instead of having a sweet ending, here’s to sweet beginnings.

Share your love.

🙂