VOLKSWAGEN AUTO AD

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They say a picture is worth a 1000 words. Well for our AD post of the week, it does seem to be the case.

Hello Mi Compadres! I am talking about the advertisement by Volkswagen that I came across online. It could be a print advertisement, not sure about it, but I was amazed by it therefore it has made its appearance here on our blog 🙂

This AD according to me is one of those few simple but beautiful ads. This is truly that big ‘AHA’ idea that just magically appears after the brainstorming sessions are over. Simple but powerful and hard-hitting.

When the reader sees it, the eyes immediately go on the image. Power-packed and strong to say the least. A young couple/friends/siblings or even colleagues in the car dead or severely injured. Then you see the hand of the man as though holding a camera/selfie stick. You can see a car upside down in the background.  So automatically, a visual of the car crash is created in your mind and you can almost see/experience what must have happened. It gives the viewer jitters as suddenly it feels real and relatable. The copy below the image,’ Don’t selfie and drive.’ Just seals the deal.

The whole concept of a selfie has taken the world up by storm. At first it was a fun and cute concept, enjoyed by the self-lovers (as I call them), photography enthusiasts and people wanting to take entertaining pictures with friends and family.

As all things quirky and fun, there are users and there are abusers. Soon this almost narcissistic technique of taking innocent images was getting abused. People started taking selfies with and at the most inhumane and preposterous of situations.

Humans have started to risk their lives and lives of others, for a selfie, i.e. falling from buildings, doing adventurous stunts, sitting next to cheetahs and tigers, in between plane and car crashes, next to dead bodies of loved ones, it’s insane and ridiculous, you get it 😛

Keeping that in mind Volkswagen’s AD does full justice to the, (I can’t believe we are at that point in life) Anti-selfie campaign. It is amazing to see how it has moved from a quirky harmless concept to a dangerous and threatening one. I love how VW has elegantly addressed the problem through their AD messages.

I haven’t seen many brands talk about or campaign about anti-selfie or shall I say selfie-safety, so this AD seemed to be spot-on. Hard-hitting imagery, simple precise copy and brand logo, is all that is needed for a compelling AD from das brand (Das Auto, Das brand-get it 😀 )

If you guys know about other selfie campaigns and how have brands leveraged in on it, share thy ideas. Would love to know more about them or if you have any other ideas then, share thy creativity 🙂

P.S.- Lets not take a selfie and drive 😉

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SWEET POTATO BOWLS

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HELLO LOVELY PEOPLE!!

How art thou? Yes, I know I was missing for a few days. To be honest I was dying to come back. I am actually a mess right now, that is why I needed some time off to focus on dealing with stuff that I was procrastinating to do and just forcing myself to do it and get on with it.

I have a lot of major changes happening in my life, such as trying to remove toxic relationships out of my life(to do so is incredibly difficult and painful), extremely uncertain career changes, trying to control my ever so talkative, confused and fearful mind. Yeah, lots of fun 😀  -_- (*slowly starts to run away)

Considering I love sharing my ideas and recipes with you guys, I am back again. It is kinda soothing to do this with you lovely people. It is easy, certain and fun 🙂

So here we are for the new post of the week i.e my SWEET POTATO BOWLS. I think these are perfect as a side dish or even for mains if you have a light appetite, served along with a bowl of yogurt or organic coleslaw.

These are immensely flavourful, delicious and nutritious. I have to admit they do take some time to prepare, but a little bit of effort in advance will help you satisfy those hanger pangs later (See how I say, Hanger, I know That feeling). So here we go.

TIME: 1 hr

Serves 1

INGREDIENTS:

1 Sweet Potato- washed

7 Paneer/Cottage Cheese cubes-crumbled (keep the extra crumbled paneer for garnish)

1 tsp Dried Parsley

1 small Tomato

2 cloves of Garlic

a small piece of Ginger

2 Green chili’s

a pinch of Hing/Asafoetida

1/4 tsp Garam Masala

1/4 Coriander/Dhania powder

Salt (optional)

1 tbsp Olive Oil

a pinch of Dry Mango powder/Amchur powder-for garnish

Lemon juice-for drizzle on top

HOW TO PREPARE:

Step 1

Cut the sweet potato in half and cut a little piece of the ends/points of the potato, to make it bowl-shaped.See photo for reference. You dont want it to be a wobbly bowl, it should stand tall.

Cook the sweet potato on a pan, till it is cooked and soft. I check it with a knife, if it comes out smooth, its good to go. Remove it from the pan and let it cool.

With a small spoon or if you prefer a knife, scoop out excess sweet potato. A nice thick layer of the sweet potato pulp should be good. See photo for reference.

Step 2

In a food processor add in tomato, chili, garlic and ginger.Process all the ingredients for 2-4 mins. till the pieces are small enough but not completely minced.

In a separate pan add in the olive oil, add hing and the tomato mixture and cook on medium heat for 5 mins. till they cook. Add in the crumbled paneer.

Add in the coriander, garam masala powder.Add 1/2 dried parsley. Add salt. Mix well on slow heat. Remove from the pan.

Step 3

Add the paneer mixture to the sweet potato bowls. Press the stuffing at the back of the spoon, to fill as much as possible. Bake in oven for 5 mins on 180 degrees. Remove from the oven, let it cool.

Sprinkle crumbled paneer, dried parsley , dry mango powder and lemon juice. Serve with a bowl of fruit yogurt. Enjoy.

Share with family and friends for lunches/brunches/light dinners/breakfasts too! They can be great tiffin treats for you and your little ones.

Share your love.

🙂 ❤

DAL CHAAT(Snack)

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Hello World.

Today’s post is going to banish your Monday blues away!

I love spicy food.Period.Being an Indian and eating spicy food since childhood does have something to do with it  🙂 and you also know my love for snacks.So food such as CHAAT my friends is the perfect mixture of them both.

Chaat is a MAGICAL blend of savory, tangy,sweet,spicy flavors bursting in your mouth and just waking you up with happiness and energy.

However, the chaat available in restaurants/food stalls/street vendors is filled with excess salt and excess carbs and mind you is also expensive if you, like me,have regular cravings of it.

Which leads us to my DAL CHAAT, a crazy, yummy snack filled with nutrition and pure deliciousness.

Serves 2

TIME:20 mins

INGREDIENTS:

1 cup Haldirams Chana Dal (You can use any brand you like or which is available to you)

1 cup Corn-boiled

1 cup Pomegranate (richer color is always better)

3/4 cup Onions-chopped in long slices

3 Lettuce leaves-chopped in bite sized chunks

2 tbsp Lemon juice

1 1/2 tsp Chaat Masala(available at Indian stores or online markets)

1 Green Chili-chopped(Optional)

2 tbsp Fresh Coriander/Cilantro for garnish

Salt (optional, as the chana dal already has salt in it, so it balances the rest of the dish)

HOW TO PREPARE:

Take a big deep bowl, add in the chana dal, corn, pomegranate, onions.

Just before serving, add in the rest of the ingredients.Mix and serve.

Enjoy your snack just as it is or something to munch on just before your evening tea.

You can also pack it to go for summer picnics with your loved ones or even for quick lunches.

Share your love.

🙂

 

 

 

 

Source credit-http://www.itadka.com/haldiram-chana-dal-200g.html

SPROUTED RIBBON SALAD(LUNCH/DINNER)

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Good evening world 🙂 How art thou?

Summers in Dubai are pretty intense, people often fall sick because of the heat plus food available outside at restaurants/cafes is usually heavy on the body to digest hence making matters worse.

I needed to eat something light and refreshing to combat the heat and its side effects on my body and mind, which takes us to the recipe of the day which is my super crunchy Sprouted Ribbon Salad. Easy to prepare and perfect for summer lunches and dinners 🙂

TIME: 20 minutes

Serves 1 (Double the quantity for more)

INGREDIENTS:

1 Carrot- cut in slivers (use a potato peeler, it helps:) )

1 Cucumber-chopped in bite sized chunks

1 tbsp Black Olives- sliced

3 tbsp Mung/Moong Bean/Green Gram Sprouts-these are available in supermarkets, you just need to cook them for a few minutes if you want to remove the raw flavor or you can wash them and just toss them in the salad, tastes great anyway OR if you want to make them at home from scratch, check this out How to get Moong/Mung/Green Gram Sprouts

1 tsp Mixed Herbs Seasoning

Salt (according to taste)

1 tsp Lemon/Lime juice

HOW TO PREPARE:

Take a deep bowl and toss all the ingredients except the seasoning, lemon and salt.

Keep to chill in the fridge. Just before serving add in the seasoning, lemon juice and salt. Mix well and serve. It is easy to pack therefore you can take these for work, picnics etc.

Colorful, nutritious and delicious.Yum!

Try it and do share it with your loved ones.

Would love to know your comments down below.

:)

 

Hakuna Matata World!

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All my life I have struggled with my weight, with countless gym memberships and money gone to waste. I used to reduce around 2-3 kgs and gain it back.

Also being a foodie does make things just a little more difficult.

Finally, I have realized that it is the right balance between the food that you eat and the exercise that you do, which helps you remove off the excess weight and helps you to maintain it.

So I would like to share some of the nutritiousdelicious and fuss-free food that I came up with, whilst on my journey to a happier, healthier and lighter me 🙂

Try the recipes yourself, share them with your friends and family.  Also, if you have any tips or tricks or have made different versions of the recipes, I would love to hear about them. Its absolutely great when you learn from each other 🙂 😀