McCAFE AD

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Hey you. The awesome one. Yes, YOU!

How you doin 😀

Yes, I know it’s been some time since I posted an interesting review of an interesting advertisement. As you may already experience this yourself, there is a LOT of trash out there, when it comes to advertisements.

Finding simple, impactful, straight-forward Ads, that create meaning is a rare find. That is why after searching for a long time, I present to you, our first Ad post of the year. WOOHOO!

Or do I say AHA!( You know like the big idea moment) 😉

This was a newspaper print Ad. It was published in Khaleej Times newspaper, in the Nation’s section on the top left hand corner.

While skimming through I didn’t quite understand, what it meant. Then as everything else in the world, a closer look and I got the answers. Picture is totally worth a gazillion words in this matter.

Single most persuasive idea: Get yourself to McCafe, we got WiFi and freshly brewed coffee.

Now,who doesn’t love the sound of that?

Key messages could be: ‘good quality coffee now being served by your favourite family brand’. ‘Swipe on your day to a quick and delicious start.’ ‘Being an adult is hard, but we got you covered.’ or even ‘Mmmmornings with McCafe, I’m lovin it.’

I get the objective could be to create more awareness about the coffee that McCafe serves.  I love how simplistic and to the point it is.

The green swipe suggesting an app being switched on, on the smart phone.

The color green really stands out. The color stands for growth, life, energy, nature etc. In context to this Ad, it could mean, replenishing your energy with freshly brewed coffee. Awakening growth in you.

Green also subconsciously persuades you, that you are making the correct decision, in comparison to a red suggesting danger or stop. The placement of the coffee cup also emphasizes those persuasive ideas.

The brand logo at the bottom corner, tells you everything that you need to know in order for you to make the next purchase. McCafe is by Mcdonalds. An established and well-loved brand by families for generations, that makes it easy for the audience to believe in this Ad and this new product.

So guys, this is what I think about this Ad. Share your ideas would love to know if you agree with me or even disagree ( Yes, I am open to disagreements too-they lead to newer perspectives)

Share your creativity. Share your love.

🙂 ❤

 

VOLKSWAGEN AUTO AD

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They say a picture is worth a 1000 words. Well for our AD post of the week, it does seem to be the case.

Hello Mi Compadres! I am talking about the advertisement by Volkswagen that I came across online. It could be a print advertisement, not sure about it, but I was amazed by it therefore it has made its appearance here on our blog 🙂

This AD according to me is one of those few simple but beautiful ads. This is truly that big ‘AHA’ idea that just magically appears after the brainstorming sessions are over. Simple but powerful and hard-hitting.

When the reader sees it, the eyes immediately go on the image. Power-packed and strong to say the least. A young couple/friends/siblings or even colleagues in the car dead or severely injured. Then you see the hand of the man as though holding a camera/selfie stick. You can see a car upside down in the background.  So automatically, a visual of the car crash is created in your mind and you can almost see/experience what must have happened. It gives the viewer jitters as suddenly it feels real and relatable. The copy below the image,’ Don’t selfie and drive.’ Just seals the deal.

The whole concept of a selfie has taken the world up by storm. At first it was a fun and cute concept, enjoyed by the self-lovers (as I call them), photography enthusiasts and people wanting to take entertaining pictures with friends and family.

As all things quirky and fun, there are users and there are abusers. Soon this almost narcissistic technique of taking innocent images was getting abused. People started taking selfies with and at the most inhumane and preposterous of situations.

Humans have started to risk their lives and lives of others, for a selfie, i.e. falling from buildings, doing adventurous stunts, sitting next to cheetahs and tigers, in between plane and car crashes, next to dead bodies of loved ones, it’s insane and ridiculous, you get it 😛

Keeping that in mind Volkswagen’s AD does full justice to the, (I can’t believe we are at that point in life) Anti-selfie campaign. It is amazing to see how it has moved from a quirky harmless concept to a dangerous and threatening one. I love how VW has elegantly addressed the problem through their AD messages.

I haven’t seen many brands talk about or campaign about anti-selfie or shall I say selfie-safety, so this AD seemed to be spot-on. Hard-hitting imagery, simple precise copy and brand logo, is all that is needed for a compelling AD from das brand (Das Auto, Das brand-get it 😀 )

If you guys know about other selfie campaigns and how have brands leveraged in on it, share thy ideas. Would love to know more about them or if you have any other ideas then, share thy creativity 🙂

P.S.- Lets not take a selfie and drive 😉

PRINT ADVERT: AL AIN WATER

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Hello folks. Hope everyone is having a great weekend 🙂

So here I am with my first ADVERTISING post, actually the first of the many unique ADs that I will talk about here.

Considering the beautiful festival of Ramadan is going to start in Dubai, I am going to be talking about this ad which is by Al Ain Water, a product of the AGTHIA Food and Beverage Company. I came across this particular ad some time back but I always kept it with me because it was different.

It was a print ad published in the Weekend lifestyle magazine. What really caught my eye was its simplicity in its’ art and design. It would definitely catch your eye, as you are scrolling through the bright colours and design of the other contents of the magazine and all of a sudden there is a black background in front of you.

The eyes of the reader instantly go to the text. It is a simple, easy to read font,the classic white on black background.The italics on the font make the text look like words pulled out of religious books or manuscripts. The ad itself gives you a rather peaceful/calm vibe to it.

The messages are positive, inspiring and motivating. As only ‘ramadan kareem from al ain water’ is in blue, it is different from the rest of the copy, focusing your attention on the brand.

The brand creates a positive image in the reader’s mind with the way the copy is designed, as the brand name/product is not in your face, its subtle. It is only there to build the relationship, by wishing you and your family well.

The key image in this ad is of the young girl praying. It is a simple image though the angle in which it is taken in isn’t. It looks like she is praying, though she has water in her hands through which you can see the reflection of the moon, suggesting the brand’s water is so pure you can see a clear reflection of the moon. The focus of the image being on her hands.

I love how simply yet clearly they have communicated the messages, keep us in your prayers /we are with you in your prayers or our water is as pure as your devotion. It is the key promise that focuses on having purity in your thoughts, water etc.

At the top and bottom right side, you have the logos of the product and the brand for it. The Agthia logo reassures the consumer that the product is pure and safe as it suggests natural, organic, wholesome living. The Al Ain logo representing lush green mountains, blue skies and fresh waters with the help of the colors and illustration are also aligned accordingly.

The slogan for that particular ad ‘keeps you moving’ suggests a healthy lifestyle fueled by growth and success. I love this form of story-telling, where these mini chapters which come together to send out a beautiful uniformed message to the reader/consumer, which is subtle yet heart-warming.

You don’t quite need to show the product itself, as Al Ain Water is an established brand, which runs on its values of tradition, culture and heritage.The reasons to believe in this advertisement are both emotional and rational. The name Al Ain Water is easily recognizable as a quality brand, with a quality product so no introductions there.

As it is the holy month of Ramadan, Muslims as well as non-Muslims have a soul-cleanse, if I have to say, meaning positivity for the body and mind leads to positive actions. This is what the advertisement enforces in its images, typography, color and language. There is no major promotional aspect to this advertisement, more to do with restoring the confidence of the consumer with the brand.

So here goes, hope you guys like it and if you do have any other ideas or thoughts about this or any other similar ad you may have come across, let me know. It would be great to have a healthy discussion, it encourages creative thinking.

🙂