PRINT AD-IMPERIAL JEWELERS

Bonjour Mes Amis! Tu vas bien? Hello folks, how are you?

As you can see, I am trying my hands on learning French. So far so good eh? Or should I say jusqu’ici tout va bien. I know it has been some time since I shared my ideas and thoughts with you guys, I havent exactly been feeling really well, mentally, emotionally and physically. Changing weather allergies, keeping the positivity and motivation up and running everyday especially when you are surrounded with the opposite of that.

Honestly, with all things that money can buy, I would really like to buy a life manual or a troubleshooting manual for life. I’m sure it would sell faster than hot cakes or croissants whatever you fancy 😛 Moving on.

Our AD POST of this week, is a Print Advertisement by Imperial Jewelers. The double page spread was in Cosmopolitan India magazine. It was printed for the May 2016 issue of the magazine.

The reason the advert has made it to our blog is because it’s so beautiful, everything is so beautiful about it.Firstly you have Diya Mirza, the Bollywood Actress as the model for the AD. Her look for this particular AD speaks of elegance, beauty, grace, feminity, simplicity and royalty.

On the second page you have the text ‘I am Dhairya-The patience to hold on’.Dhairya means patience in Hindi. It is also written in Hindi in the background. The imagery and text come together as a whole story rather than sub-parts of a story.

You think of a woman who is beautiful and strong, inside & out to choose this brand of jewelry. Someone who is calm yet determined to be victorious through the struggles of life. Someone who has a delicate face but she has this powerful strength in her eyes, which would make anybody think twice before they try to mess with her.

This collection of the brand is for the simple yet fierce woman of today. She has a mind of her own and is sort of like a rebel, doesn’t sacrifice her trueself for how society/media would like to see her as (flamboyant, pretentious, vain etc.).

The color scheme used compliment with the brand messages as well as the product (i.e the extremely beautiful choker necklace and earrings). Artistic paintings, vintage mirrors speak of regal elegance.

I also love the piece of jewelry that has been selected for this AD.It enhances Diya Mirza’s beauty with this simplistic design, it is not overly flamboyant in the way that it hides the woman’s natural beauty.

She is wearing white and the colour signifies peace and positivity and purity.  I absolutely love how the AD communicates modesty, strength, beauty and confidence so effortlessly. I am sure, many women like me would connect to the brand as we share similar values.

The name of the company itself, Imperial-Since 9 generations, conveys credibility and trust to the customers as it is an established successful business with family values at its core. They have got the ‘Call To Action’ and the mandatory information on point too. The phone numbers, website and social media pages are mentioned to not miss out on the instant connection with the customer.

So here you go guys, this is why I love this AD. Any creative ideas and thoughts are always welcome, you know that 😀

Share your ideas. Share your love.  ❤ 🙂

P.S. Credit for 2nd image-https://fr.fotolia.com/tag/%22%C3%A0%20bient%C3%B4t%22

TITAN RAGA WATCHES

Here is the link for the TVC AD: https://www.youtube.com/watch?v=iS1A5rBAvjg&index=1&list=LLJttaLl7mptifAMDY6fmgGA

Hey everyone. Top of the afternoon to you!

It has been some time since I shared my favorite Ads with you guys on this blog. I was searching for an AD truly beautiful and strong in its message. Then I had my big ‘AHA’ moment 🙂

So our AD post of the week is about TITAN RAGA WATCHES. This is a Television (TVC)advertisement that was aired last year but on Indian Hindi channels.It aired during prime time shows on popular Indian TV channels. It featured the then brand ambassador for the brand, Katrina Kaif, Bollywood film heroine/actress, apparently it is another Bollywood actress now as the brand ambassador.

There have been many Ads before this by Titan Raga, though this one really caught my eyes and ears. This particular Raga brand is called the Garden of Eden Collection.

The story line of the TVC goes like this, Katrina Kaif is getting ready for a special event. There is a lot of hustle and bustle going on around her, as her friends and family(could be sisters) are around her, helping her get ready. Everyone looks beautiful in their Indian traditional clothes. Guests/relatives are coming around Katrina to talk to her, greet/congratulate her as it is her engagement party or wedding reception.

In the midst of all of this, she thinks to her self (but is indirectly talking to the target audience) the reasons why a person shouldn’t get married. I wouldn’t just limit these reasons to only being typically Indian, I think they apply to every single woman on planet earth.

The reasons to not get married she says are: just because your friends are getting married, or because you are tired of aunties’ questions(relatives/XYZ people questioning you or putting pressure on you to get married), or because you feel alone on Valentines Day, because your younger sister is also waiting in line to get married, or you would just get some company when you are old, or just because when will it be a good time to be a mother then , or because your ex-boyfriend is getting married.

The climax of the TVC is when she says,’When is the right time to get married? When you find someone who deserves your time. Titan Raga, a new relationship with yourself.’ In this scene, she applies the traditional bridal bindi on her forehead with a certain surety and confidence, suggesting she is empowered and happy in her choice.

This according to me is a beautiful, awe-inspiring, truly empowering ending to a really meaningful AD. To me this is beautiful story-telling. All your doubts, fears, anxieties answered and leaving you with a confident smile on your face and a brand new thinking of SELF-LOVE.

Love and respect yourself and your time by not Settling for Less than what you Deserve. For every woman out there seeking love and companionship, this AD is for you. Let go of whoever does not deserve a single minute of your precious time.

Titan Raga, an established brand of watches across India, conveys their beautiful messages  I.e-‘Beauty is precious so is time‘, ‘you are one of a kind‘, ‘Build a long-term relationship with yourself first‘, ‘one size does not fit all‘, through their product as well. The watch at the end of the AD is very unique, beautiful and elegant in its design. Butterflies,flowers with precious stones.

If you think about it, butterflies are generally associated with strength, change, hope and beauty. So you are looking at single, strong, independent educated women wearing Titan Raga to regain back their confidence in their choices in life and love. As a member of the target audience, this AD makes me believe in myself and my choices again. So when I would like to buy something for myself, that would make me happy, I would love to buy a Titan Raga as it makes me feel empowered and beautiful (Call to action).

So these are my thoughts, I wish more products and services have thought-provoking messages in their marketing material that really connects with the target audience and makes us brand loyal to them, rather than limit it to occasional buys only.

Do share your thoughts about such kinds of Advertisements or you have something different, I would love to know. Share your creativity.

Share your ideas.

🙂