McCAFE AD

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Hey you. The awesome one. Yes, YOU!

How you doin 😀

Yes, I know it’s been some time since I posted an interesting review of an interesting advertisement. As you may already experience this yourself, there is a LOT of trash out there, when it comes to advertisements.

Finding simple, impactful, straight-forward Ads, that create meaning is a rare find. That is why after searching for a long time, I present to you, our first Ad post of the year. WOOHOO!

Or do I say AHA!( You know like the big idea moment) 😉

This was a newspaper print Ad. It was published in Khaleej Times newspaper, in the Nation’s section on the top left hand corner.

While skimming through I didn’t quite understand, what it meant. Then as everything else in the world, a closer look and I got the answers. Picture is totally worth a gazillion words in this matter.

Single most persuasive idea: Get yourself to McCafe, we got WiFi and freshly brewed coffee.

Now,who doesn’t love the sound of that?

Key messages could be: ‘good quality coffee now being served by your favourite family brand’. ‘Swipe on your day to a quick and delicious start.’ ‘Being an adult is hard, but we got you covered.’ or even ‘Mmmmornings with McCafe, I’m lovin it.’

I get the objective could be to create more awareness about the coffee that McCafe serves.  I love how simplistic and to the point it is.

The green swipe suggesting an app being switched on, on the smart phone.

The color green really stands out. The color stands for growth, life, energy, nature etc. In context to this Ad, it could mean, replenishing your energy with freshly brewed coffee. Awakening growth in you.

Green also subconsciously persuades you, that you are making the correct decision, in comparison to a red suggesting danger or stop. The placement of the coffee cup also emphasizes those persuasive ideas.

The brand logo at the bottom corner, tells you everything that you need to know in order for you to make the next purchase. McCafe is by Mcdonalds. An established and well-loved brand by families for generations, that makes it easy for the audience to believe in this Ad and this new product.

So guys, this is what I think about this Ad. Share your ideas would love to know if you agree with me or even disagree ( Yes, I am open to disagreements too-they lead to newer perspectives)

Share your creativity. Share your love.

🙂 ❤

 

OATS POHA(SNACK/LUNCH)

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Hello everyone!

How is everyone doing. It is the end of the first month of this new year.

How has it been for you guys? Any new changes or back to old comfortable me.

Me? Im hanging in between. There are days of positivity and energy and action.There are also days of serious procrastination, laziness and crankiness. Well sue me, I’m human. I got 50 shades of every emotion! 😀

Republic Day of India just happened. One of the days to be really proud and amazed at my country and roots and what it has to offer. Different states have different varieties of food. We have all experienced Indian Moghlai and Indian Punjabi cuisines, through dishes such as Chicken Tikka , Biryani , Samosas etc.

So I bring to you today a specialty from the Maharashtrian region, it is called OATS POHA.It is very  light, completely satisfying and might I add extremely delicious. Back in India, people eat it as a savoury breakfast.

So here we go.

TIME: 30 mins.

Serves 2-3 ppl.

INGREDIENTS:

1 1/2 cup Quaker Oats

Coconut Oil for cooking

1 tsp Mustard Seeds

1 Red Onion-chopped

1/4 cup Red Onion-chopped to use as toppings(Optional)

2 Green Chilies-chopped

1/2 cup Fresh Curry Leaves

A pinch of Asafoetida

1 big tsp of Dried Mango Powder(Amchur Powder)

1/2 tsp Dried Coriander Powder

1/4 cup Unsalted Peanuts-crushed

Juice of 1 lemon-to add before serving

Salt (optional)

Fresh chopped coriander for garnish (optional)

HOW TO PREPARE:

Take a non-stick pan. Add in the oil and on medium heat add in the mustard seeds and let them crackle. Add in the asafoetida and mix.

Add in the onions and cook them until light pink in color.

Next add in the chilies and curry leaves.

Add in the oats and the mango powder and coriander powder and salt. Mix well.

Add in the crushed peanuts and give it a mix. Take the pan off the heat, let it cool.

Just before serving, add in the lemon juice and chopped coriander. Mix and Enjoy.

Tip- you can roast the oats if you like, before adding them to the pan.

Take the Oats Poha for a light lunch or even as tiffin treats for the little one. It is a great pick for travel, as it is delicious and without the mess. Add it to your quirky adult lunch boxes and you are ready to go.

Share your love 🙂 ❤

P.S.-Credit for second image-https://www.alibaba.com/showroom/quaker-oats.html

 

 

MACCOLI (LUNCH/DINNER)

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Hello wonderful people! May I say I am pleased to meet you in 2017 🙂

A new year filled with new possibilities, new chances and new outcomes. How many of you have made new year’s resolutions ? How many of you are STILL being able to follow them? If you are, kudos to you, you are very strong ! Me on the other hand, just like the others, gave up on the last day of the first week. (I am guilty but not charged -_-)

All is not lost my friends! Let us not give up, let us get stronger. The fact that we realise that maybe we are falling back to our old self,is a great start to something different. We just have to take a step back, look at our actions and distractions and make the necessary changes accordingly.

Trust me I am at that stage myself, fighting every second to make the better choice. For me it involves, eating healthier, fighting fear and anxiety , motivating myself to make choices that scream self-love and self-respect. What does it involve for you? 🙂

On that exciting note, let me present to you our first food post of 2017 YAY!! 

MACCOLI. It is a quirky name, I know. 😀 It is whole wheat delicious macaroni with spicy broccoli and garlic sauce on the side. Yummy, comfort food for the sort-of cold weather we have here in Dubai, with a little fiery kick. So here we go.

Serves 1

TIME TO PREPARE:

15 mins.

INGREDIENTS:

1 cup Whole Wheat Macaroni-cooked (You can use the brand that is easily available to you)

3/4 cup Broccoli-chopped into small florets (You can eat them raw or steamed- I used raw for a good crunch).

1 tbsp Dried Parsley

1/2 cup Jalapeno Chili-chopped

3/4 cup Black Olives-sliced

1 big tbsp Fresh Garlic Sauce-I bought it fresh from Spinneys’ supermarket. Point is it needs to be fresh, not the pre-packaged ones.

Salt(Optional)

A squeeze of Fresh Lemon Juice(Optional)

HOW TO PREPARE:

Once the macaroni is cooked. Strain it and keep aside. Let it cool for a few moments.

Take a bowl, add in all the ingredients including the macaroni.

Mix well and serve. Enjoy!

Great for lunches and dinners with family. Absolutely perfect for work.Just prepare it a night before or even in the morning and take it with you in a pretty lunch box or a grown-up bento box.Love those!  Happy 2017 once again!

Share your love.

🙂 ❤

 

P.S-Credit for second image-http://www.all-creatures.org/recipes/images/i-pasta-elbow.jpg

CHUNKY LEMONADE (Beverage)

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Hello folks.

Hope you are enjoying your holidays and the last few days of 2016. When I look back at this year, its been crazy for me. Mentally, emotionally,financially, physically challenging to say the least. It has been the end of a lot of things for me, that’s for sure i.e end of giving way too much love to people who don’t deserve it or value it.

2017 will be the start of many new things, such as directing the love towards myself, valuing myself, learning to respect myself in every form. I know it doesn’t happen in just a day, but its a promise, lifelong promise to yourself.To keep working at yourself, for yourself.

All in all, I would say it has been a sweet and sour year for everybody.

Inspired from that sweet & sour feeling, is our last post of 2016, CHUNKY LEMONADE Yay!

It is this amazing refreshing drink, it first hits you on the sweet spots of your taste buds, then Bam! hits you with its zingy sourness. It is like eating candy only healthy and doesn’t give you a sugar high 😀

So let’s get started.

TIME TO PREPARE:

10 to 15 mins.

Makes 1 Jug.

INGREDIENTS:

1 cup fresh berries (strawberries,blueberries,blackberries)

2 big tbsp Honey

2 big yellow Lemons

1/2 tsp Dried Mint

4 cups of Water

Jug

HOW TO PREPARE:

Wash and squeeze out the juice of the lemons. Be careful about the seeds.

Roughly chop/mash the berries with a fork.

In a jug, add in the lemon juice, the mint and the water. Mix well.

Add in the honey and ice cubes. Adjust taste according to preference. Add more water if needed.

Keep chilled in the fridge. Just before serving, throw in the berries.Smoothly mix and serve.

It is a great party pleaser, great for a morning routine drink or just to give you a wake-up buzz during those lethargic afternoons. Take it with you in those pretty to-go bottles with the attached straw.You can discreetly show-off your awesome new drink 😉

Enjoy.

P.S:

HAPPY NEW YEAR. HAPPY 2017 RESIDENTS OF PLANET EARTH.May this year be filled with positive thoughts and awesome experiences 🙂 😀

Share your love ❤ 🙂

 

VOLKSWAGEN AUTO AD

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They say a picture is worth a 1000 words. Well for our AD post of the week, it does seem to be the case.

Hello Mi Compadres! I am talking about the advertisement by Volkswagen that I came across online. It could be a print advertisement, not sure about it, but I was amazed by it therefore it has made its appearance here on our blog 🙂

This AD according to me is one of those few simple but beautiful ads. This is truly that big ‘AHA’ idea that just magically appears after the brainstorming sessions are over. Simple but powerful and hard-hitting.

When the reader sees it, the eyes immediately go on the image. Power-packed and strong to say the least. A young couple/friends/siblings or even colleagues in the car dead or severely injured. Then you see the hand of the man as though holding a camera/selfie stick. You can see a car upside down in the background.  So automatically, a visual of the car crash is created in your mind and you can almost see/experience what must have happened. It gives the viewer jitters as suddenly it feels real and relatable. The copy below the image,’ Don’t selfie and drive.’ Just seals the deal.

The whole concept of a selfie has taken the world up by storm. At first it was a fun and cute concept, enjoyed by the self-lovers (as I call them), photography enthusiasts and people wanting to take entertaining pictures with friends and family.

As all things quirky and fun, there are users and there are abusers. Soon this almost narcissistic technique of taking innocent images was getting abused. People started taking selfies with and at the most inhumane and preposterous of situations.

Humans have started to risk their lives and lives of others, for a selfie, i.e. falling from buildings, doing adventurous stunts, sitting next to cheetahs and tigers, in between plane and car crashes, next to dead bodies of loved ones, it’s insane and ridiculous, you get it 😛

Keeping that in mind Volkswagen’s AD does full justice to the, (I can’t believe we are at that point in life) Anti-selfie campaign. It is amazing to see how it has moved from a quirky harmless concept to a dangerous and threatening one. I love how VW has elegantly addressed the problem through their AD messages.

I haven’t seen many brands talk about or campaign about anti-selfie or shall I say selfie-safety, so this AD seemed to be spot-on. Hard-hitting imagery, simple precise copy and brand logo, is all that is needed for a compelling AD from das brand (Das Auto, Das brand-get it 😀 )

If you guys know about other selfie campaigns and how have brands leveraged in on it, share thy ideas. Would love to know more about them or if you have any other ideas then, share thy creativity 🙂

P.S.- Lets not take a selfie and drive 😉

TITAN RAGA WATCHES

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Here is the link for the TVC AD: https://www.youtube.com/watch?v=iS1A5rBAvjg&index=1&list=LLJttaLl7mptifAMDY6fmgGA

Hey everyone. Top of the afternoon to you!

It has been some time since I shared my favorite Ads with you guys on this blog. I was searching for an AD truly beautiful and strong in its message. Then I had my big ‘AHA’ moment 🙂

So our AD post of the week is about TITAN RAGA WATCHES. This is a Television (TVC)advertisement that was aired last year but on Indian Hindi channels.It aired during prime time shows on popular Indian TV channels. It featured the then brand ambassador for the brand, Katrina Kaif, Bollywood film heroine/actress, apparently it is another Bollywood actress now as the brand ambassador.

There have been many Ads before this by Titan Raga, though this one really caught my eyes and ears. This particular Raga brand is called the Garden of Eden Collection.

The story line of the TVC goes like this, Katrina Kaif is getting ready for a special event. There is a lot of hustle and bustle going on around her, as her friends and family(could be sisters) are around her, helping her get ready. Everyone looks beautiful in their Indian traditional clothes. Guests/relatives are coming around Katrina to talk to her, greet/congratulate her as it is her engagement party or wedding reception.

In the midst of all of this, she thinks to her self (but is indirectly talking to the target audience) the reasons why a person shouldn’t get married. I wouldn’t just limit these reasons to only being typically Indian, I think they apply to every single woman on planet earth.

The reasons to not get married she says are: just because your friends are getting married, or because you are tired of aunties’ questions(relatives/XYZ people questioning you or putting pressure on you to get married), or because you feel alone on Valentines Day, because your younger sister is also waiting in line to get married, or you would just get some company when you are old, or just because when will it be a good time to be a mother then , or because your ex-boyfriend is getting married.

The climax of the TVC is when she says,’When is the right time to get married? When you find someone who deserves your time. Titan Raga, a new relationship with yourself.’ In this scene, she applies the traditional bridal bindi on her forehead with a certain surety and confidence, suggesting she is empowered and happy in her choice.

This according to me is a beautiful, awe-inspiring, truly empowering ending to a really meaningful AD. To me this is beautiful story-telling. All your doubts, fears, anxieties answered and leaving you with a confident smile on your face and a brand new thinking of SELF-LOVE.

Love and respect yourself and your time by not Settling for Less than what you Deserve. For every woman out there seeking love and companionship, this AD is for you. Let go of whoever does not deserve a single minute of your precious time.

Titan Raga, an established brand of watches across India, conveys their beautiful messages  I.e-‘Beauty is precious so is time‘, ‘you are one of a kind‘, ‘Build a long-term relationship with yourself first‘, ‘one size does not fit all‘, through their product as well. The watch at the end of the AD is very unique, beautiful and elegant in its design. Butterflies,flowers with precious stones.

If you think about it, butterflies are generally associated with strength, change, hope and beauty. So you are looking at single, strong, independent educated women wearing Titan Raga to regain back their confidence in their choices in life and love. As a member of the target audience, this AD makes me believe in myself and my choices again. So when I would like to buy something for myself, that would make me happy, I would love to buy a Titan Raga as it makes me feel empowered and beautiful (Call to action).

So these are my thoughts, I wish more products and services have thought-provoking messages in their marketing material that really connects with the target audience and makes us brand loyal to them, rather than limit it to occasional buys only.

Do share your thoughts about such kinds of Advertisements or you have something different, I would love to know. Share your creativity.

Share your ideas.

🙂

CHICK BITES (Snack)

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Good afternoon everyone! Hope everyone is doing wonderful, if not then don’t worry it will get better 🙂

As the weather is FINALLY changing a little bit here in Dubai, I am sure you will understand my cravings for some hot comfort food.Cooler weather means hotter food. Nothing better than some deep-fried pakoras or chicken popcorn or just the good old jalapeno poppers, right? I know I understand.

However we all know the harm that does to our body inside and out. Transfatty oil clogging up our arteries.You know, most of the deep-fried vegetarian food that I come across has potato as its base and there is no nutrition in that. That is why I let my creative juices on intense mode and came up with our recipe of the week, my CHICK BITES (quirky name I know 😀 )

They are mildly spiced chickpea & veggie fritters. Nutrition check, Craving check, absolute deliciousness check check.It is deep-fried but you can also bake them. Still great and yummy. You can add these to salads or sides to your main meals or just snack on them when those ‘munchie cravings‘ arise.

Makes 10-12 pieces.

TIME: 1 hr

INGREDIENTS:

1 can Chickpeas-wash them thoroughly

1/2 cup Carrots-grated

1 big tsp Garlic powder

1 big tsp Cayenne Pepper powder

1 tbsp Dried Parsley- you can use fresh if you have

2 tbsp Cornflour

1 clove Garlic-chopped

Coconut Oil for deep-frying

Salt(optional)

Indian Chaat Masala(optional)

HOW TO PREPARE:

Take a deep bowl and add in all the ingredients, except the chaat masala and oil.

Mash and mix well. Heat the oil for deep-frying on the side.

Take a little oil in hands and make balls, keep aside.(See image reference)

Make sure the oil is hot enough by adding a piece of the batter and see if it cooks. Deep-fry the chickpea bites till golden brown in color. Soak excess oil on tissue paper.

If you want to bake them, pre-heat the oven for 15 mins. Add in a little oil on the tray, add in the balls. Bake at 180 deg. for 30 mins. or till it turns golden brown. Once you start seeing the top getting colored, flip them on the bottom, so even that gets cooked.*Every oven is different.

For an Indian twist, sprinkle a little chaat masala before serving.

Serve with sauce of your choice. I love garlic so I ate it with some garlic mayo, you could also try sweet chili sauce.

You can add these Chick Bites to your salads,add them to wholewheat bread sandwiches, serve them as sides to your mains or just munch on them as tea-time snacks. You can take them to work, get-togethers or even for school as tiffin treats. Enjoy them with your family and friends.

Share your love.

🙂 ❤